Live streaming on Facebook

"… Live streaming on Facebook also allows the audience to comment and send questions to the media in real-time, which creates an instantaneous interaction not possible with television.

For this special report, the Knight Center talked to several editors from Spanish-language media in various countries, and with a representative of Facebook. We selected ten cases of Facebook Live broadcasts by these media (see the bottom of this article) to reflect on the experiences of those media organizations with this new tool and the lessons learned.

“The volume of comments is 10 times greater in a live video compared with a normal video on Facebook. As for playing time, people are watching live content three times longer than they spend watching recorded material. It is an incredible tool. When you combine interactivity and real-time, it’s an incomparable force,” said Luis Renato Olivalves, director of media relations for Facebook in Latin America, in an interview with the Knight Center.

Univision is one of the television networks that joined Facebook Live to cover journalistic needs not suited for television. Breaking news, for example, is one of the areas where Facebook Live has been beneficial to the Spanish-language broadcaster…."

https://knightcenter.utexas.edu/blog/00-17955-how-use-facebook-live-journalism-and-improve-users-engagement-lessons-spanish-language

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About @mediamentor
Information Curation, Communication & Media / Cure d'information, communication et medias http://mediamentor.ca

One Response to Live streaming on Facebook

  1. Pingback: The Social Media Glossary: 226 Essential Definitions | @MediaMentor's Blog

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