When You Flip Through an IKEA Catalog, 75% of the ‘Photography’ You See is CGI

This photo isn’t actually a photo. From the furniture to the beautiful light falling on the countertops and wood floors, what you’re looking at is a CGI rendering that has replaced 75% of the ‘photos’ in the IKEA catalogs the college kids, divorced…

Source: petapixel.com

Today, reveals Enthed, about 75% of all IKEA product images are CGI, and rendered at ‘ridiculously high resolution’ so they’re good for everything from web viewing to wall-sized displays in IKEA’s stores. And as time goes on and rendering software continues to get better, traditional photography promises to play a smaller and smaller role.

To read the full interview and find out just how much Enthed’s team can do on a computer, head over to the Computer Graphics Society website by following the link below.

Building 3D with Ikea [CGSociety] http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/building_3d_with_ikea

See on Scoop.itMediaMentor

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About @mediamentor
Information Curation, Communication & Media / Cure d'information, communication et medias http://mediamentor.ca

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