Key lessons from the year’s top social media blunders

Via Scoop.itMediaMentor

The author looks at Advertising Age ’s list of the worst online gaffes of 2011 and finds the lessons for PR and marketing professionals. [excerpt] As 2011 comes to a close, Advertising Age looked back on the biggest social media blunders of the year. From inappropriate photos to accidental tweets to flat-out poor judgment, this list offers a great opportunity for PR and marketing professionals to learn from the mistakes of others. For those of us in positions to be tweeting on behalf of brands or clients, or advising others on how best to use Twitter as part of the bigger communications picture, let’s try to avoid learning the hard way. The list, the gist, and the lesson to be learned:


About @mediamentor
Information Curation, Communication & Media / Cure d'information, communication et medias

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